BASIC
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Home About Services Case Studies FAQ Contact Get in Touch

Our Services

Research in Both Digital & Traditional Formats

From event surveys and focus groups to machine learning and social analytics — we offer a complete range of market research services tailored to your business needs.

Core Capabilities

Research Services

Event Survey

Faster and direct feedback on products and services from your potential customers at live events and activations.

In-Depth Interview

Direct collection of rich, qualitative information from individual participants through structured one-on-one conversations.

Heatmap & Eye-Tracking

Maximise the visual impact of your designs and user interfaces by understanding exactly where users look and engage.

Focus Group Discussions

Gain insight into what your customers truly think about your products and services through guided group conversations.

Online Survey

Collect structured information from a broad sample of respondents through carefully designed digital questionnaires.

Mystery Shopper

Measure the quality of sales interactions and customer service across your locations with trained evaluators.

Central Location Test

Test your product or concept in a controlled environment to gather reliable, comparable consumer feedback.


Machine Learning + IoT

Build predictive algorithm models from big data to uncover patterns and automate insight generation.

Technology

Web + Social Analytics

Build traffic and conversion-centric funnels for your websites and social media with data-driven strategies.

Technology

Qualitative research

For Agencies

Customised Services for Research & Media Agencies

We provide additional support to other Research and Media Agencies in key operational areas, ensuring high-quality execution and seamless project delivery.

Recruitment / Fieldwork

Customized research services tailored for media and research agencies. Fresh respondent recruitment through events, digital channels, and grassroots networks across Malaysia.

Data Processing

Accurate data cleaning, coding, tabulation, and statistical analysis to support your research deliverables with measurable results.

Quality Control

Rigorous validation and quality assurance at every stage of fieldwork and data collection to ensure data integrity.

Project Management

End-to-end coordination of complex research projects with clear timelines, budgets, and deliverables. AI-powered, human-validated insights.

How We Work

Our Process

01

Brief & Scoping

Understand objectives, define research questions, and agree on methodology.

02

Research Design

Design questionnaires, discussion guides, sampling plans, and fieldwork logistics.

03

Fieldwork

Execute data collection through digital channels, on-the-ground events, or hybrid approaches.

04

Analysis & QC

Process, clean, and analyse data with rigorous quality control at every stage.

05

Reporting & Insights

Deliver actionable findings through clear reports, dashboards, or presentations.

Have a Research Challenge?

Tell us about your research needs and we'll craft an approach that fits your objectives, timeline, and budget.

Discuss Your Project
BASIC

A boutique market research firm established in 2014, providing research services in both digital and traditional formats to corporate clients and top research agencies.

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Malaysia HQ

  • Unit C-1-7 (Level 3), Block C
    Menara Uncang Emas (UE3)
    85, Jalan Loke Yew
    55200 Kuala Lumpur, Malaysia
  • +60 3 7972 8080
  • info@basicinsight.my

Singapore Office

  • Basicmeta Pte Ltd
    10 Anson Road, #10-11
    International Plaza
    Singapore 079903

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