Frequently Asked Questions

Yes, we specialize in both qualitative and quantitative research methodologies. Our qualitative services include in-depth interviews and focus group discussions, while our quantitative offerings encompass online surveys, event surveys, and central location tests. We often recommend blended approaches that combine multiple methods for richer, more reliable insights.

Eye-tracking and heatmap research uses specialized technology to measure where users look and how long they focus on specific elements of your designs, advertisements, packaging, or digital interfaces. This provides objective data about visual attention patterns, helping you optimize layouts, improve user experience, and maximize the impact of visual communications.

A Central Location Test is a research method where respondents are invited to a controlled environment to evaluate products, concepts, or advertisements. This allows for standardized testing conditions, immediate feedback collection, and the ability to present physical products or prototypes that cannot be easily distributed for home testing.

Basic Insight operates primarily in Malaysia and Singapore through our group of companies. In Malaysia, we conduct research nationwide including urban and rural areas. Our Singapore entity, Basicmeta Pte Ltd, handles projects in Singapore and coordinates regional research across Southeast Asia.

Yes, we have extensive experience conducting fieldwork in both urban and rural areas throughout Malaysia. Our grassroots recruitment networks and on-the-ground teams enable us to reach respondents in locations that are typically difficult for other agencies to access, ensuring truly representative samples.

We serve clients across diverse sectors including Fast-Moving Consumer Goods (FMCG), healthcare and pharmaceuticals, government and public sector, technology and telecommunications, media and entertainment, financial services, retail, and automotive. Our multi-industry experience allows us to bring cross-sector insights and best practices to every project.

Project timelines vary based on methodology and scope. A simple online survey might be completed in 2-3 weeks, while comprehensive studies involving multiple methodologies or large sample sizes may take 6-8 weeks or more. We provide detailed timelines during the proposal stage and maintain transparent communication throughout the project.

Quality control is embedded at every stage of our research process. For fieldwork, we use trained interviewers with regular supervision and back-checking. For online research, we employ attention checks, speeding detection, and response pattern analysis. All data undergoes rigorous cleaning and validation before analysis, and we maintain detailed audit trails for transparency.

Unlike agencies relying solely on online panels, we recruit fresh respondents through multiple channels including live events and activations, digital advertising and social media, grassroots community networks, and targeted recruitment databases. This multi-channel approach helps us reach diverse, engaged participants who provide more authentic responses.

We utilize industry-standard research platforms combined with proprietary tools developed in-house. Our tech stack includes advanced survey programming software, eye-tracking equipment, data visualization tools, and machine learning capabilities for predictive analytics. As a company with technology consulting origins, digital innovation is central to our approach.

Yes, we integrate machine learning and artificial intelligence into our analytics capabilities. This includes automated text analysis for open-ended responses, predictive modeling from survey data, pattern recognition in behavioral data, and AI-assisted reporting. Our human-validated insights approach ensures AI outputs are reviewed and contextualized by experienced researchers.

Yes, we offer comprehensive agency services including respondent recruitment, fieldwork management, data processing, quality control, and project coordination. Many international research agencies partner with us for their Malaysia and Singapore projects, benefiting from our local expertise, established networks, and rigorous quality standards.

We prioritize recruiting fresh, engaged respondents rather than relying exclusively on panel members who participate in multiple studies. Our recruitment combines event-based recruitment at high-traffic venues, targeted digital campaigns, community partnerships, and maintained databases. This approach yields higher-quality responses and reduces professional respondent bias.

Research pricing depends on several factors including methodology, sample size, target audience specifications, geographic coverage, fieldwork complexity, and deliverable requirements. We provide detailed, transparent quotes after understanding your specific research objectives. As a lean organization, we often deliver competitive pricing without compromising quality.

Yes, we accommodate various engagement models based on client needs. These include project-based engagements for specific research initiatives, retainer arrangements for ongoing research support, and modular services where clients can select specific components such as recruitment-only or data processing-only. We tailor our approach to match your requirements and budget.

Starting is simple. Contact us through our website form, email, or phone to discuss your research needs. We will schedule an initial consultation to understand your objectives, recommend appropriate methodologies, and provide a detailed proposal with timeline and pricing. Once approved, we move quickly into project setup and fieldwork.

Having clear research objectives significantly helps the consultation process. Consider what business decisions the research will inform, your target audience, geographic scope, approximate timeline, and budget parameters. However, if you are still exploring options, our team can help you refine your research questions and recommend suitable approaches.

Basic Insight stands apart through our technology heritage, having started as a technology consulting company before entering market research. This gives us strong digital capabilities, efficient processes, and innovative approaches. We maintain a lean team structure that keeps costs competitive while delivering quality, and we recruit fresh respondents rather than relying solely on overused panels.

The BASIC Group comprises three entities: Basic Insight Sdn Bhd (Malaysia) for market research services, Basicmeta Pte Ltd (Singapore) for international consultancy, and Basicmeta Sdn Bhd (Malaysia) for web development serving enterprise and government sectors. This integrated structure allows us to offer comprehensive research and digital solutions.