Case Studies
Real Projects, Real Impact
Explore our work across FMCG, healthcare, government, technology, and media sectors delivering data-driven insights.
Beverage Brand Segment Exploration
A major beverage company sought to identify untapped market segments for a new product line targeting health-conscious consumers in urban Malaysia.
Hospital Group Patient Satisfaction Study
A private healthcare group needed to benchmark patient satisfaction across their network and identify service gaps driving attrition to competing hospitals.
Public Transport Satisfaction Survey
A government agency required a large-scale commuter satisfaction survey to inform infrastructure investment decisions and service improvements across the national rail network.
Fintech App UX Eye-Tracking Study
A fintech company needed to optimize the user experience of their mobile banking app before a major feature release, specifically around their new investment dashboard.
Broadcast Audience Measurement Study
A national broadcaster needed independent audience measurement data to support advertising rate negotiations and content programming decisions.
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