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Home About Services Case Studies FAQ Contact Get in Touch

Case Studies

Real Projects, Real Impact

Explore our work across FMCG, healthcare, government, technology, and media sectors delivering data-driven insights.

QuantitativeFMCG

Beverage Brand Segment Exploration

A major beverage company sought to identify untapped market segments for a new product line targeting health-conscious consumers in urban Malaysia.

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Mixed MethodsHealthcare

Hospital Group Patient Satisfaction Study

A private healthcare group needed to benchmark patient satisfaction across their network and identify service gaps driving attrition to competing hospitals.

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QuantitativeGovernment

Public Transport Satisfaction Survey

A government agency required a large-scale commuter satisfaction survey to inform infrastructure investment decisions and service improvements across the national rail network.

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TechnologyTechnology

Fintech App UX Eye-Tracking Study

A fintech company needed to optimize the user experience of their mobile banking app before a major feature release, specifically around their new investment dashboard.

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Mixed MethodsMedia

Broadcast Audience Measurement Study

A national broadcaster needed independent audience measurement data to support advertising rate negotiations and content programming decisions.

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BASIC

A boutique market research firm established in 2014, providing research services in both digital and traditional formats to corporate clients and top research agencies.

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