About Us
A Small Team With Big Capabilities
Basic Insight is a full-service market research company established in 2014, providing market research services in both digital and traditional formats across Malaysia and Singapore. We deliver data-driven actionable analytics to help you understand your market.
Our Story
From Tech Consulting to Market Research
Compared to traditional research agencies, BASIC started off as a technology consulting company before diversifying into general market research services in 2014.
As part of the BASIC Group, we are a small but very technical lean team bringing everyday value to our clients via high-performance digital transformation.
With the future bringing more changes especially in the digital space, we are looking forward to very solid sustainable growth — continuing to bridge the gap between technology and traditional research.
Key Milestones
Why Choose Us
What Sets Us Apart
Tech-Forward
Started as a technology consulting company — digital transformation is in our DNA.
Fresh Respondents
We recruit through events, grassroots networks, and digital channels — not tired panels.
Malaysia & Singapore
Dual presence across both markets with deep local knowledge and regional reach.
Quality First
Rigorous fieldwork management and quality control at every stage of research.
Blended Methods
Combining digital targeting with on-the-ground validation for richer, more authentic data.
Lean & Disciplined
A small, financially disciplined team delivering big results without unnecessary overhead.
Leadership
Our Team
A small and financially disciplined management team with more than 40 years of combined experience.
Emily Chan
Founder
20 years in market research B2C (Nielsen, Acorn). Serving various industries from FMCG, Finance, Telecommunication, Automotive, Government to Media.
Henry Wan
Co-founder, BASIC Group
Co-founder of the BASIC Group since 2005 and major investor. More than 25 years in the IT industry since 1996 serving Finance, Publishing and Advertising industries.
Rosemarie Oong
Co-founder, Legal & Compliance
Co-founder of the BASIC Group overseeing legal and compliance matters across the group of companies.
The BASIC Group
Group of Companies
Basic Insight Sdn Bhd
201401007622 (1083700-P)
Full-service market research firm offering research services in both digital and traditional formats. Specializing in management consultancy, market research, and feasibility studies.
Basicmeta Pte Ltd
201512933N
International consultancy for digital and market research businesses based in Singapore.
Basicmeta Sdn Bhd
202001028355 (1384675-A)
Web development firm focusing on enterprise, financial, and government sectors.
Let's Work Together
Ready to explore how our research capabilities can support your business goals?
Get in Touch